the super duper experiential campaign

on the corners of Houston and Lafayette, there stands eight different billboards of various shapes and sizes. it’s as if god vomited some colors and placed it on display for the ocular sense. though the ads change over time, the general placement are as follows:

-the huge Hollister building on the corner of Houston and Broadway; the side used to belong to DKNY but is now dominated by the dull brown of the Hollister brand.
-The billboard that stands in the middle of the gas station
-The other half of Houston (right next to Hollister) is currently dominated by HSBC
-Opposite of that is the more interesting sexual call of Calvin Klein
-Next to CK, facing Houston, are the posters on the Adidas building
-Perpendicular to CK is another poster that takes up the face of a building
-Across from that building poster (NE corner of Houston and Lafayette) are two lower billboards (which seem to belong to Aldo)
-Above those two billboards (which are perpendicular to each other) is one higher billboard, which currently has the Levi’s WE ARE WORKERS campaign

depending on which direction you are coming from, you do get a favored view of some billboards over the other. but if you stood at the central point of Houston and Lafayette and turned in a circle with a slightly tilted head, you get the effects of something similar to Times Square, but on a less epilepsy -inducing scale.

What if a brand just overtook the area and created an overload of brand experience? with the available technology, some ingenious creativity and warren buffet’s bank account, the right brand could elevate the billboard experience to another level of interactivity and engagement. think hershey’s billboard in times square but minus the resulting retail store.