This group project (created by Kristin Liebers, Catherine Moore, Emilie Moseley, Meredith Rountree, Jenny Scholl, Preston Snow and me) was our baby. During the Spring of 2009, we spent countless nights laboring over each and every word of this business plan. Our professor gave us free rein to come up with an idea/product and then to write an entire plan for it, from the design of the shoe to how it would be marketed.
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