My task was to determine the emerging trends in social media usage among college graduates and young professionals. I gathered and analyzed website traffic data from various sources, such as Alexa.com, Google Ad Planner, Quantcast.com, and choose the top websites for communicating with the desired market. Findings:
1. Before incorporating the use of social media into your campaign, find out how your market interacts with that particular website.
2. Widgets have long-term communications potential.
3. Social platforms have different staying power. Decide where it is you want to be and create your communication pieces accordingly.
K&L Media Presentation
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