BRMA Marketing Communications Plan

This was my first group project for my Advertising Campaigns course in Fall 2008. Our professor pulled in a real client, which was Blue Ribbon Mentor-Advocate, for us to work with. At the core of its operations, BRMA (http://www2.chccs.k12.nc.us/education/dept/dept.php?sectionid=5127) is a group that connects students with mentors. Our project was to develop a campaign for BRMA to help expand its numbers (in both student sign-ups and mentor volunteers).

This was a challenging project, given the scope of the project and the limited time frame (the project was to be finished by the semester). We ran surveys, researched on the internet and spent many nights brainstorming in the student lounge until midnight. Throughout this time, we met with our professor for progress reports. This is our final book after almost four months of work:

BRMA Marcomm Plan

View more presentations from applie100.